Florette’s 2021 NPD Rainbow Crunchy won The Grocer’s New Product award!
The judges credited Rainbow Crunchy for bringing inspiration to the category and shelf stand-out. They also loved the mix of leaves, colours and that the sweetness of the candy striped beetroot balances out the salad mix.
For every pack of Rainbow Crunchy sold Florette proudly donates to NHS Charities Together.
Congratulations and thanks to all of the teams involved in making this product a success!
Read about it directly from the judges here: